I'm Maja, a global marketing executive.
I create marketing strategies that drive growth and teams that make it happen.
What I do
Marketing at times of business transformation
Marketing at times of business transformation
Marketing at times of business transformation
I lead digital transformation, driving marketing and communication strategies for growth.
During company divestments, I protect brand reputation and employee morale.
I oversee rebranding, from strategy to seamless execution.
I maximize impact while optimizing marketing cost.
In reorganizations, I keep teams informed, aligned, and engaged.
Interim marketing leadership
Marketing at times of business transformation
Marketing at times of business transformation
I step in as an interim CMO or communications leader, providing stability and direction.
In crises, I manage PR and internal communication to protect reputation and trust.
I drive key marketing projects, keeping business momentum strong.
I keep teams engaged during leadership changes.
Building successful teams
Marketing at times of business transformation
Building successful teams
I build and develop high-performing marketing and communications teams - remote or on-site.
I optimize MarTech and agency structures, ensuring the right tools and partnerships.
I negotiate better terms with vendors to maximize value.
I align analytics and performance with strategic goals for measurable impact.
Experience
Some of my work
Rebranding & Market positioning
Scaling a global Marketing function
Driving revenue through Marketing
Led the post-separation rebrand of a company formerly part of Telia, the Nordics’ largest telecom operator. Developed the brand strategy, company name, and visual identity, ensuring a smooth transition while maintaining brand recognition. Increased brand awareness by 10% year-over-year.
Driving revenue through Marketing
Scaling a global Marketing function
Driving revenue through Marketing
Developed and executed a marketing strategy that generated 25% of total new business. Integrated marketing automation, ABM, analytics, and PR/social media tracking to maximize efficiency. Unified marketing and communications across Austin, San Francisco, and Stockholm, aligning corporate positioning, PR, and demand generation to drive measurable business impact.
Scaling a global Marketing function
Scaling a global Marketing function
Scaling a global Marketing function
Built and scaled a high-performing, digital-first global marketing team. Set clear goals and KPIs to drive accountability and impact. Motivated the team to deliver significant pipeline growth. Maintained a personal eNPS of 4.9/5, even through continuous change and uncertainty.